Friends don't let friends write "it's official"
Q: What's worse than allowing an "it's official" lede into print?
A: Repeating it in the hed!
What, by now, could have seemed original about the "it's official" hed?
It's official: Central Michigan's Eric Fisher goes No. 1 overall in NFL draft (4/25/13)
It's official: Spartans' Travis Trice is out for Michigan game tonight (2/12/13)
It's official: Electoral College count affirms Obama's win (1/4/13)
It's official: Cabrera up for MVP, J.V. for Cy Young (11/7/2012)
It's official: Joseph Tobin to be Archbishop of Indianapolis (10/18/12)
It's official: Refs approve deal, back to work today (9/30/12)
It's official: First half of 2012 is U.S.'s hottest (7/10/12)
... or the lede?
It's official: Hotmail is dead. (5/3/13)
It’s official: the Legends and Leaders are in their final season. (4/28/13)
It’s official: Wolverine is rooting for the Wolverines. (4/5/2013)
It's official: Lace is no longer just for brides, boudoirs and buffet tables. (3/18/13)
It's official. "Bachelor" hunk Sean Lowe will join Season 16 of ABC's "Dancing With the Stars." (3/12/13)
Remember, kids, only you can prevent "it's official."
Labels: cliches, forbidden heds
posted by fev at 10:12 AM
2 Comments:
I was thrilled to bits that this item showed up in my RSS feed directly adjacent to this one.
His craft and power are great.
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